How to host a Loppa
A practical guide to hosting a stylish in-home pop-up with personality.
So you’ve got a wardrobe full of great pieces you no longer wear, a sideboard that deserves a second life, or a home that’s been quietly plotting a pop-up moment. Hosting a Loppa is your excuse to turn all of that into a proper event — one part clear-out, one part social, and one part “why didn’t I do this sooner?”. Here’s how to host a vibey pop-up your guests will enjoy, and your wardrobe will thank you for.
Creating your pop-up
on www.loppa.market
A good Loppa starts before it ever goes live.
Take some quality photos.
You don’t need a full-blown studio setup, but good light is non-negotiable. Shoot during the day, near a window, and capture a mix of hero pieces and detail shots. Think: items people would stop scrolling for.
Pick your date wisely.
Choose a day that works for you, but also for your future guests. Weekends tend to win for obvious reasons. People like browsing, lingering, and pretending they’re “just popping by” — all things that don’t happen easily on a Tuesday night.
Create your event a few days in advance.
Give people time to discover it, plan for it, and get excited. We recommend hosting for at least a couple of hours so no one has to rush through your rails like it’s a fire drill.
Enter your address carefully.
Make sure the public location reflects the correct neighbourhood name. Your exact address won’t be visible until a few days before the event, which is great — guests know roughly where they’re heading without you oversharing.
Add the brands you’re selling.
This is a big draw. Seeing familiar (or aspirational) brands instantly helps people decide whether your Loppa is for them.
Write a cheeky but useful description.
Paint a picture. Is it a cosy flat with curated vintage? A colourful family home full of great storage finds? Will there be snacks? Is it relaxed, chatty, or more focused browsing? The clearer the vibe, the better the turnout.Don’t forget the musicEven if it’s just a low-key playlist, mentioning it helps set the tone. Silence is rarely the vibe.Upload your photos and choose a strong featured imagePick the image that would make you click. If it doesn’t excite you, it won’t excite anyone else.
Leading up to your Loppa
Now it’s about momentum.
Share it everywhere with everyone.
Post it on your socials, send it to friends, family, neighbours, group chats — anyone who might enjoy it. People love supporting something that feels personal. Loppa will do our thing and shout your pop-up from the rooftops as well.
Prep your items properly.
Iron the clothes. Dust the furniture. Clean the shoes. A little effort here massively affects how “worth it” everything feels on the day.
Sort your playlist.
Choose something you actually like, not what you think you should play. Guests can tell the difference.
Think about wayfinding.
If your place is tricky to find, put up a small sign or note on the door. No one enjoys wandering around pretending they’re not lost.
Plan how you’ll take payments.
Cash is fine, but limiting. If you’re selling higher-value items, digital payments make life easier. Wise, Revolut, Monzo and PayPal are all solid options — and guests will expect at least one of them.
The day of your Loppa
This is where the magic happens.
Tell the stories.
People love a talking piece. Where did you buy it? Why did you love it? Why are you letting it go? Stories turn browsing into buying.
Be available, not overbearing.
Check in, ask if anyone has questions, then let people explore. The best hosts strike that balance.
Set the mood.
Good music, a relaxed atmosphere, and maybe a drink or snack if you can manage it. You’re hosting, not running a shop — it should feel human.
Add a few practical touches.
Clear mirrors help. So does good lighting. Group items by size or category if you can. Small details make browsing easier and more enjoyable.
In the aftermath
You did it.
Follow up with us.
We genuinely want to hear how it went. DM us on Instagram @loppa.market or email hello@loppa.market with your Loppa stories, photos, or lessons learned.
Take a moment to enjoy the win.
You decluttered, met people, gave your things a second life, and hosted something that didn’t exist before you made it happen. That’s no small thing.